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Source: How The Presidential Candidates Spy On Their Supporters | Indicative
Everyone and their cousin is talking about the importance of big data. But what does it really mean? The ongoing presidential election in the US gives us an unique viewpoint into how big data is used in large scale and with nearly endless budget. I found this story while listening to this episode of The Daily Tech News podcast, which I highly recommend. The linked article gives an in-depth analysis on how the candidates are using technology and which tools are been utilized.
The candidates or their crew follow visitors in their website and buy data from the likes of Facebook and Google to find their supporters and to contact them. In addition to just finding them, they know in advance which topics the supporters might be interested in. So, for example, when calling a potential supporters they can start talking about religious freedom to one person and emphasize the importance of keeping Trump out of Washington to other. All these tools can and are used in retargeting advertising as well, but the presidential election is a very interesting series of events with limited choices so this can be followed more clearly. Grab your popcorn and tune in!
I recently bought a Moov Now activity tracking bracelet from their US-website. I will come back to that in later posts. Shipping costs were free and the device was promised to be delivered in 7-14 days from their UK-based warehouse. I received a tracking url and everything was great. Until the time for delivery came. I went home yesterday and found a slip of paper from Postnord indicating a failed delivery attempt. It advised to go to their website and suggest a new delivery time. Unfortunately the url in the slip did not work at all and after googling the company I found out that the web service did not function. I had to call to the customer service number in which a machine told me that queuing costs for me. In the end I waited for 20 minutes and agreed to pick up the packet myself the next morning. As I complained about the service on Facebook, quite a few of my friends shared similar experiences with courier companies.
The rant ends here, because this blog is about positive things and not for complaining.
I see here a great opportunity. Online buying increases very fast and in my opinion the last thing holding it back is the delivery. As the prices are cheaper in online stores than in regular ones for obvious reasons, I would be willing to pay a little for the delivery if it would be fast and trustworthy. In many online stores abroad the delivery is free, but the service one gets is random. If I would only have a mobile app that accurately would tell me when my valuable parcel comes within 50 kilometer radius of me and I could define the best suited delivery address, world would be perfect. Please, real hackers. Create the app, contact me and we’ll make millions with it together :).